Key2Work SFA
mobile app and web platform
for retail execution
Ensure a high quality of merchandising execution and get comprehensive data for sales share growth
Results
Transparency
of merchandising quality
of merchandising quality
Absolute presence control at the outlet and game-changing task execution algorithm
Automatic SKU recognition on the visit photo
Cover 15% more outlets
Increase useful shelf
time by up to 80%
time by up to 80%
Reduce
merchandisers' travel time by 8-10%
merchandisers' travel time by 8-10%
Quickly react to changes
Set tasks for merchandisers directly in the app
Create and instantly send questionnaires in a user-friendly interface
Develop
your employees
your employees
Provide instant feedback
and adjust future
merchandiser visits
and adjust future
merchandiser visits
Automate
your HR workflow
your HR workflow
Process employee benefits, sick and holiday requests
Generate certificates directly in the app
Increase
merchandising ROI
merchandising ROI
Save up to 20% of your job costs with the Crowd module
All-in-one solution for retail execution
SFA
Plan and monitor tasks and visits
Reduce travel time and expand territory coverage
Effectively support remote outlets, and replace employees on holiday or sick leave
Control quality, reduce time spent at the store and instantaneously collect marketing data
Automate staff education and create individual development programs for each employee
Key 2 Work -more than just SFA
Mix of products and services for Retail execution
Industries
• Team supervision
• Product ordering
• Team development
• Product ordering
• Team development
• Competitors:
pricong, promos,
assortment
• Trend watching
pricong, promos,
assortment
• Trend watching
• Quality of service
• Secret shopper
• Audits
• Secret shopper
• Audits
• OSA
• OOS
• Price
• Planograms
• OOS
• Price
• Planograms
Merchandising:
Audits:
Sales representative:
Market research:
• Online courses
• Career track
• Rating & Motivation
• Evaluations
• Career track
• Rating & Motivation
• Evaluations
Team education
Consumer packaged goods
Merchandising agencies
Pharma
DIY
Consumer Electronics
Distributors
Merchandiser functionality
• Confirm start of work when within a given radius of the outlet
• Deny access to the media library of the phone
• Block specialized software giving fictitious GPS coordinates
• Deny access to the media library of the phone
• Block specialized software giving fictitious GPS coordinates
Be sure that the merchandiser has started work
Three-way verification
of the employee's location
of the employee's location
• Confirm start of work when within a given radius of the outlet
• Deny access to the media library on the phone
• Block specialized software giving fictitious GPS coordinates
• Deny access to the media library on the phone
• Block specialized software giving fictitious GPS coordinates
Be sure that the merchandiser has started work
Three-way verification
of the employee's location
of the employee's location
• Schedule visits and display route trade points on the map
• Algorithm steps are linked to each other and change according to the result of the previous event
• Progress bar shows the current result and the amount of work remaining
• Tips for data entry, as well as a check to see if the format is up to date
• Algorithm steps are linked to each other and change according to the result of the previous event
• Progress bar shows the current result and the amount of work remaining
• Tips for data entry, as well as a check to see if the format is up to date
Quality assurance of completed tasks and reduced staff rotation
Friendly interface and game-like task execution algorithm
• Task Ribbon
• 24/7 helpdesk
• Supervisor comments for correction at the next visit
• Schedule visits and display route trade points on the map
• 24/7 helpdesk
• Supervisor comments for correction at the next visit
• Schedule visits and display route trade points on the map
Identify merchandisers' mistakes and correct them immediately
Feedback
mechanism
mechanism
• Image Recognition: pre- and post-visit monitoring, OSA, price relevance
• Crowd Merch module - the ability to hire additional work force close to home
• QR code scanning for POSm equipment and refrigerators
• Barcode scanning for product identification on the planogram
• Crowd Merch module - the ability to hire additional work force close to home
• QR code scanning for POSm equipment and refrigerators
• Barcode scanning for product identification on the planogram
Increase the number of outlets served within your current budget
More automation options
• Available for Android 5+ and iOS 9+
• Multi-language
• Offline app function
• Recording event logs and archiving history on server
• Reduces device battery consumption through code cleaning
and simple logic
• Multi-language
• Offline app function
• Recording event logs and archiving history on server
• Reduces device battery consumption through code cleaning
and simple logic
Increase the number of outlets served within your current budget
Scalability
• Available for Android 5+ and iOS 9+
• Multi-language
• Offline app function
• Recording event logs and archiving history on server
• Reduces device battery consumption through code cleaning
and simple logic
• Multi-language
• Offline app function
• Recording event logs and archiving history on server
• Reduces device battery consumption through code cleaning
and simple logic
Increase the number of outlets served within your current budget
Scalability
Supervisor functionality
• Change the sequence of route trade points
• Quickly add new sales points to a route from the directory
• Assign a new implementer to a route or a sales point individually
• Quickly add new sales points to a route from the directory
• Assign a new implementer to a route or a sales point individually
Manage changes
Planning
and operational management:
and operational management:
• Change the sequence of route trade points
• Quickly add new sales points to a route from the directory
• Assign a new implementer to a route or a sales point individually
• Quickly add new sales points to a route from the directory
• Assign a new implementer to a route or a sales point individually
Manage changes
Planning
and operational management:
and operational management:
• Task status across the team
• Progress of each employee online
• Logging of the event log in the feed
• Visualization of the progress of your route on the map
• Notifications on deviations from the set norm
• Progress of each employee online
• Logging of the event log in the feed
• Visualization of the progress of your route on the map
• Notifications on deviations from the set norm
Record deviations from the norm
and react immediately
and react immediately
Monitoring the progress
and quality of the team's work:
and quality of the team's work:
• Provide comments on the visit
• Add tasks to be corrected on the next visit
• Plan a joint visit to teach new skills and competencies
• Recommend and follow up on professional development courses
• Add tasks to be corrected on the next visit
• Plan a joint visit to teach new skills and competencies
• Recommend and follow up on professional development courses
Correct staff errors and track the status
of their correction
of their correction
Team
development
development
• Filter by geography, retail chains, SKUs, categories
• Filter by artist groups, sales point groups
• Filter by time period
• Filter by artist groups, sales point groups
• Filter by time period
Record the conclusions and share the results
of your work with colleagues
of your work with colleagues
Generation of reports
in the mobile app
in the mobile app
• Available for Android 5+ and iOS 9+
• Multi-language
• Offline app function
• Recording event logs and archiving history on server
• Reduces device battery consumption through code cleaning
and simple logic
• Multi-language
• Offline app function
• Recording event logs and archiving history on server
• Reduces device battery consumption through code cleaning
and simple logic
Ensure everyone can get their work done
and reduce hardware costs
and reduce hardware costs
Scalability
• Available for Android 5+ and iOS 9+
• Multi-language
• Offline app function
• Recording event logs and archiving history on server
• Reduces device battery consumption through code cleaning
and simple logic
• Multi-language
• Offline app function
• Recording event logs and archiving history on server
• Reduces device battery consumption through code cleaning
and simple logic
Ensure everyone can get their work done
and reduce hardware costs
and reduce hardware costs
Scalability
Web functionality
Automatic import of sales points, SKUs, employees and KPIs
Fast addition of new sales points and editing of current sales points
Fast addition of new sales points and editing of current sales points
Launch project and new territories within hours
Quick setup of the project database
Automatic import of sales points, SKUs, employees and KPIs
Fast addition of new sales points and editing of current sales points
Fast addition of new sales points and editing of current sales points
Launch project and new territories within hours
Quick setup of the project database
• Use different types of questions
• Assign individual questionnaires to different sales points, employees, geographies
• Limit questionnaire effective period
• Generate questionnaires with dependent questions
• Assign individual questionnaires to different sales points, employees, geographies
• Limit questionnaire effective period
• Generate questionnaires with dependent questions
Gather insights and test marketing hypotheses
Questionnaire generation
• Leave a comment on the visit
• Add a task to be corrected on the next visit
• Schedule a joint visit to teach new skills and competencies
• Add courses to be taken as part of the corporate university and track their implementation in the future
• Add a task to be corrected on the next visit
• Schedule a joint visit to teach new skills and competencies
• Add courses to be taken as part of the corporate university and track their implementation in the future
Correct staff errors and track the status
Team development
• Customizable dashboards with report details by clicking on the related column
• Excel report output with filtering by: geography, person, retail chains, retailer groups, time period, specific SKUs and categories
• Sending previously configured reports to email by schedule
• Excel report output with filtering by: geography, person, retail chains, retailer groups, time period, specific SKUs and categories
• Sending previously configured reports to email by schedule
Showcase your results to colleagues
Reporting in BI dashboards
• Users can have different roles and appropriate access to data and management features
• Correct work with browsers: Chrome, Safari, Mozilla, IE
• Multi-language
• External server with SUPER 2.0 security protocol
• Backup creation
• Synchronization via API with the internal ERP system
• Correct work with browsers: Chrome, Safari, Mozilla, IE
• Multi-language
• External server with SUPER 2.0 security protocol
• Backup creation
• Synchronization via API with the internal ERP system
Integrate SFA into your business infrastructure
Adaptability
• Users can have different roles and appropriate access to data and management features
• Correct work with browsers: Chrome, Safari, Mozilla, IE
• Multi-language
• External server with SUPER 2.0 security protocol
• Backup creation
• Synchronization via API with the internal ERP system
• Correct work with browsers: Chrome, Safari, Mozilla, IE
• Multi-language
• External server with SUPER 2.0 security protocol
• Backup creation
• Synchronization via API with the internal ERP system
Integrate SFA into your business infrastructure
Adaptability
Why us?
Enhanced merchandising efficiency
Routing, Crowd module and Image recognition
Integration
and support
and support
Integration with internal reporting and logistics systems via API, pre-launch project set up and training of sales team, as well as 24/7 live chat and phone support
Geo-tagging control of previously taken photos, data format control and interlinked work steps
Absolute merchandising
quality control
quality control
Monitor progress, edit work plan fast, give feedback, and correct next visits
Online project management
Built-in real-time KPI reporting for the team on the mobile app, as well as detailed BI dashboards on the web-version and configurable scheduled email reporting
Visible visualization of results
12,000 active users
in 12 countries, working
on projects of 24 world-famous brands and more than 80 local manufacturers
in 12 countries, working
on projects of 24 world-famous brands and more than 80 local manufacturers
Expertise tested on large-scale projects
Let's start!
