a service for merchandisers
to find the most efficient routes

Results

Cover more point of sales

Additional 5-7% of sales points can be covered once routes have been optimized

Grow your share on the shelf

10-15% of free merchandiser time can be invested in additional tasks at the sales point

Let the supervisor do their actual work

Supervisors can spend up to 30% of their time developing routes, when they could spend it developing employees or improving the strategy

Functions

Audit of the current sales point and route base

Evaluate the efficiency of your current routes

• Ratio: Travel time between sales points/actual time on the shelf and product (Travel time/Service time)
• Ratio of the number of routes to sales sales points/ number of merchandisers (Full time employee)

Audit of the current sales point and route base

Evaluate the efficiency of your current routes

• Ratio: Travel time between sales points/actual time on the shelf and product (Travel time/Service time)
• Ratio of the number of routes to sales sales points/ number of merchandisers (Full time employee)

Automatic calculation of efficient routes using AI and MV

Comprehensive site assessment in a short period of time

• Calculation based not only on geography, but also on outlet formats, tasks and KPIs
• Calculations based on multiple maps, including Google and local mapping providers
• Account for employee's actual place of residence

Route checking by a routing engineer

Adapt routes to the terrain
and real-world accessibility

• Calculation of updated travel time between sales points (travel time)
• Finding out about special features of the area, like train tracks or closed areas
• Checking real transport accessibility and travel time

Visualization of the before and after results

Demonstration of different optimization models to choose from

• Increase the number of outlets in the service
• Reduce labor costs and compensation for public transport
• Optimize the load on the route

How does it work?

Routing objectives, sales points base, frequency and duration of visit

Briefing

1

Current ratios Travel time\ Service time, Number of sales points\ number of merchandisers (full time employee)

Audit of current situation

2

Automatic route creation
Route testing by routing engineer

Routing

3

Excel file with updated routes and sales points

Prepare master file to be uploaded to SFA

6

• Increase the number of sales points
• Reduce labor costs
• Balance load on the route

Choice of business model

5

Comparison of updated Travel time/Service time with audit values

Change
visualization

4

3

4

Advantages

Route Automation

AI-technology allows to develop routes more efficiently and faster

Route Adaptation

Routing engineers adjust routes according to the real situation