Key2Work
All-in-one solution for retail execution provided to you by the team of experienced retailers and FMCG brand managers
Our expertise in Retail execution
(Sales force automation) Mobile App for merchandisers, sales representatives, auditors + Web platform for management
for sales agents (merchandisers, sales representatives) - service which reduces sales agents' travel time between stores. It allows to cover more stores using the same budget
Additional option related to SFA. Absolute control of following KPIs in store: OSA (On Shelf availability, OOS (Out of stock), Planogram compliance, Price compliance; and ability to collect data about competitors (price, SOS - Share Of Shelf)
— corporate education platform (Mobile App & Web platform). Using this tool you can create/set any courses for staff, make its assessment, set up a career track and influence competition throughout the rating and gamification!
— mobile apps for anyone nearby the store to execute merchandising, audit
IT Reseller
2018
Find out the key challenges for brands in retail and create a concept of Key 2 Work
Grand Product research
2019
Received investments to start developing
Key2 Work
SFA development
SFA development
2020
We are now linking all the solutions to single platform to gain data insights and act on them
Build up uone-wondow enviroment
2023
Image recognition module has integrated in to the K2W SFA
Partnership with Ailet on Image recognition
2022
Key 2 Work Pilot & Routing launch
2021
2020
Supply HR and trade software to FMCG brands
We've implemented important insights about UX importance for field force
Routing has proved efficient in first 3 projects
2021
We are a startup with experienced team
brands
project
project
users
worlwide
worlwide
countries
of the coverage
of the coverage
stores visiting
in a year
in a year
Team experienced in FMCG & IT
17 years in IT
9 years in product development
Kaspersky, Splat, Hochland
9 years in product development
Kaspersky, Splat, Hochland
CTO
Anna Morina
19 years in FMCG
Field force management for different brands
Field force management for different brands
CEO
Dmitry Shikhov
Dmitry Osolovsky
Chief product officer
7 years in FMCG
Sales operations & RTM
Sales operations & RTM
Den Kozlovsky
Business development director
14 years in FMCG
Merchandising lead
Merchandising lead
Andrey Ryzhkov
Head of Marketing
11 years in FMCG
Trade marketing & Marketung communications
Trade marketing & Marketung communications
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